The Domain Industry is becoming quite popluar with the press. This is the second article in the USA Today this month.
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Domain names become premium Web real estate
By Jon Swartz, USA TODAY
SAN FRANCISCO — Everyone should have Amy Schrier's problem.
For six months, she resisted selling the domain
name Blue.com for $200,000. Using a formula she devised to fetch the
highest market value for domain names, Schrier eventually convinced a
private party that Blue.com was worth $500,000. Since the name was sold
in March, its site now includes links to sexual material and airfare
ads.
"The market will really explode when people
realize they are sitting on premium real estate," says Schrier, 37, an
entrepreneur in New York who bought Blue.com for $65,000 in 2002.
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