For six months, she resisted selling the domain name Blue.com for $200,000. Using a formula she devised to fetch the highest market value for domain names, Schrier eventually convinced a private party that Blue.com was worth $500,000. Since the name was sold in March, its site now includes links to sexual material and airfare ads.
"The market will really explode when people realize they are sitting on premium real estate," says Schrier, 37, an entrepreneur in New York who bought Blue.com for $65,000 in 2002.
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